Bob Hacker

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

To motivate business buyers, especially in digital, it helps to base your message on powerful, proven B-to-B copy platforms that encapsulate the key benefit to the prospect. They answer the questions, “Why should I care?” and “What’s in it for me?”

I’ve been thinking about emotions more than usual lately. Maybe it’s the type of direct mail I’ve been reading lately that sparked it. Swedish direct marketing entrepreneur Axel Andersson and Seattle direct marketer Bob Hacker identified the seven key copy drivers that persuade people to buy a product or service, or to join a cause.

It seems like the modern marketer has to be able to do it all, which can be daunting. And when it comes to direct mail, a marketer can't afford to make mistakes. Thankfully, seasoned direct marketing expert Bob Hacker is ready to share his tactics and strategies he has used to consistently beat others' mail controls for over 30 years.

If you don't know Bob Hacker, he built from scratch and then sold one of the most successful direct marketing agencies of our time, now known as HackerAgency. Now he's back helping direct marketers like you by sharing his disciplined approach and methods that created a fortune for his clients.
This is your last chance to see behind the curtain as Bob Hacker personally walks you through the "50 Things You Must Know to Create Winning Direct Marketing Programs."
Here are just a few of the things he'll reveal during this exclusive live webinar.

  • What the only performance drivers that really matter are
  • How to properly analyze any mail package
  • How to effectively test more than 30 variables at once
  • Why not to focus on cost-per-lead or inquiry costs
  • What the offers are that work every time
  • And much more

Click here to view this webinar.

I adore magicians and always have. Orson Welles; Lance Burton in Las Vegas; Siegfried & Roy and their gorgeous white tigers at the Mirage; Ricky Jay at the Library Company in Philly; David Copperfield on Broadway. All mesmerizing.

There is a great deal of information out there on how advertising and direct agencies can generate more new business. We're not going to talk about that today. Instead, we're going to talk about growing your business faster by saying no to a new client.

According to Denny Hatch, Bob Hacker is "the smartest direct marketer I ever met." And now you can learn from Bob yourself: Direct Marketing IQ is proud to announce that we've published his book, Direct Marketing Doesn't Have to Make Sense, It Just Has to Make Money!

More Blogs