Bob Hacker Computers

by Bob Hacker Computers can hear us and cars can talk back—why not a mail package that sings? Our client, VERITAS Software Corporation, liked the idea and so did we. The result is an eye-catching dimensional mailing. VERITAS faced an unusual challenge. As a provider of data management and storage solutions for large enterprise systems, the company's sales path typically follows a multi-step, relational process. And because many of its customers need multi-faceted solutions, VERITAS is willing to invest heavily in prospecting to targeted clients. It has a strong success rate in sales prospecting by using corporate gifts and entertainment programs. While high-end gifts

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