Bob DeLay

By Hallie Mummert How old is the Direct Marketing Association's (DMA) ECHO Award? The answer depends on who you ask. A few months ago I was contacted by Bob Bobowski, a direct marketing consultant who used to run an agency called MaxiMail and has served on the board of directors of the Chicago Association of Direct Marketing. Bobowski's more important claim to direct marketing fame is leading the development of the first ECHO Awards program in 1979. Since that's just 25 years ago, you could say that Bobowski is more than a little peeved that the DMA is touting the 2004 awards ceremony

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