Bill Jayme

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. She is also the author of "The Cross-Channel Copywriting Handbook," published by Direct Marketing IQ. Reach her at (913) 341-1211.

What makes a professional the 2019 Marketer of the Year? It’s more than them earning your respect. Target Marketing is looking for brand marketers — not vendors or agency professionals — whose careers embody everything that’s great about marketing. We also want your nominations for the brightest Rising Stars.

As 2014 draws to a close, I began thinking about the past 12 months and some of the lessons learned and the new words, concepts, techniques and technologies that have entered our marketing world. It boggles the mind! Here's what I learned ... how about you?

In the media player at right is an illustration of a lift piece I wrote and designed for a U.S. Curling Association fundraising effort. Note the Courier typeface. This was deliberate. Courier is historically the stuff of old typewriters and the fabled QWERTY keyboard (which I am using right now). The letter from Pete Fenson looks like he might have "hunt-'n'-pecked" it personally. It is a different typeface from everything else in the package

Openers can be onerous. Which may be why registrations for last week's webinar, "Copy Starters: 48+ Ideas for Letter and Email Openers" were some of the highest ever for Target Marketing. The hour-long session was based on a column I wrote for Target Marketing magazine in March 2012 that still attracts online readers. Couldn't attend? Here's a short recap of some of the most frequently asked questions and high points of the discussion.

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