Bill Benton

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Razor Wars: Little Schick cries foul and the giant is nicked Look over the saga of Gillette vs. Schick-Wilkinson Sword, and you do not find two rivals vying for share of shaver market. This latest decision in favor of Schick is but one small victory in what is a truly nasty, all-out war between a corporate Goliath (Gillette with 90 percent market share) and David (Schick). The conflict is not only being waged in the media and on retailers' shelves for the whiskers of the American post-pubescent males, but also in courtrooms on both sides of the Atlantic. To follow their endless

By Denny Hatch John Stevenson and Bill Houghton led charmed lives. As president and proprietor of Greystone Press, John Stevenson pioneered the publishing and marketing of the continuity series that dominated the 1960s and '70s. Among them: The Practical Handyman's Encyclopedia, and The Practical Encyclopedia of Good Decorating and Home Improvement. Born in England, Stevenson attended the London School of Economics and, after working as a journalist in Australia, came to this country where he worked for 20th Century Fox in Los Angeles and later as promotions manager of the New York Post and at Doubleday. He started Greystone on

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