Call it learning from others' mistakes. Call it schadenfreude. Whatever marketers call it, iMedia Connection dubs it "Destructive Marketing Habits of Major Brands." That's the headline for Kyle Montero's article on what not to do in marketing.
The Beygency may have started as an Andrew Garfield/"Saturday Night Live" sketch, but it’s very much alive and well in most people. When politics and literature icon Maya Angelou passed away, many celebrities used their Twitters to express their sadness over the great loss. Beyoncé was not among them, which might have come as a bit of a surprise to anyone who knows what an inspiration Angelou has been to Queen Bey. In December 2013, Beyoncé released a “feminist fragrance” called Rise, her third fragrance, which was reported at the time to be inspired by the Maya Angelou poem “Still
From the utility of instant communications to the search box’s boundless sense of discovery, “always-on” consumers are busy entertaining and informing themselves. Spending is taking a back seat to experiencing. Now what? Successful multichannel brands are redefining the practice of branding themselves, and leading marketers are becoming publishers—driving a continuous stream of experiences and, ultimately, purchase behavior. Here’s how they’re doing it and how you can, too.