Beth O'Rorke

Heather Fletcher is senior content editor with Target Marketing.

What makes a professional the 2019 Marketer of the Year? It’s more than them earning your respect. Target Marketing is looking for brand marketers — not vendors or agency professionals — whose careers embody everything that’s great about marketing. We also want your nominations for the brightest Rising Stars.

I 'm going to let you in on an inside joke at the Target Marketing offices. For a while, we've been speculating that our Direct Marketer of the Year Award was cursed. Consider: Of the 12 previous winners, six had their careers hit the skids shortly after being proclaimed by us as the best in their field. A couple examples: 1) Who else but the infamous John Peterman to start our curse? A little more than two years after Target honored him, J. Peterman Co. filed for bankruptcy. 2) Ah, Jay Walker and Priceline! We knew we were taking a gamble on

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