Antony Young

Last night, I was watching TV with my oldest daughter. And after shaking our heads at a really bad commercial, she asked me the question we’ve all asked many times: "How did that commercial ever get made?" She continued by asking me a number of questions, which all boil down to: "Why does most marketing stink?" The statistics don't paint a pretty picture: Consumers are bombarded with more than 5,000 marketing messages a day, up from around 2,000 just a few years ago; two-thirds of us are on the “Do Not Call List” to avoid telemarketing: 86 percent of us

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