Angie Moore

Before launching a successful career in nonprofit fundraising, Angie Moore was bitten by the direct marketing bug. She grew to love direct response during her seven-year stint at an Atlanta-based B-to-B agency, then left to take a job at the American Cancer Society. From there she went on to become group vice president of customer relationship marketing at the Arthritis Foundation, where she was the driving force behind the organization's direct response fundraising efforts. Moore is now back at the American Cancer Society—in a new role as mass market CRM initiative leader of the Income Development Council. She pauses to consider boomers, raising funds

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