Angela Heer

For 20 years, Harvesters - The Community Food Network has been fighting hunger in the Kansas City, Mo., area. And for the past year or two, it's been facing the challenge that nags at all nonprofits: how to maximize donor relationships for better performance. The food bank's database of 40,000 individual donors and 8,000 corporate donors has been built mainly through direct mail efforts but also represents a chunk of the organization's many volunteers and event participants. Just how deep that connection ran was something Harvesters needed to find out to better structure its donor relationship program.

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