Andy Rentmeester

Widgets and brands with fan affinity are a match made in marketing heaven. These bits of code can be embedded on Web pages or computer desktops, allowing a company to feed brand news, entertainment and offers to its fans. And when this audience places these widgets on its personal pages on social networking sites like MySpace and Facebook, the brand’s exposure is magnified. These benefits, plus the ability to track and measure user interaction, led the Oakland Raiders to Gydget. This San Francisco-based widget developer helped the franchise launch a news-driven widget in August 2007. Andy Rentmeester, the Oakland Raiders’ Web manager, shares insights

Widgets and brands with fan affinity are a match made in marketing heaven. These bits of code can be embedded on Web pages or computer desktops, allowing a company to feed brand news, entertainment and offers to its fans. And when this audience places these widgets on its personal pages on social networking sites like MySpace and Facebook, the brand’s exposure is magnified. These benefits, plus the ability to track and measure user interaction, led the Oakland Raiders to Gydget. This San Francisco-based widget developer helped the franchise launch a news-driven widget in August 2007. Andy Rentmeester, the Oakland Raiders’ Web manager, shares insights on

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