Amelia Showalter

In case you’re a few years behind the times, you will be aware that Obama’s re-election campaign was a success. But what is less well known is the detail of the testing process behind the email strategy that helped to raise more than $500 million in online donations. At Searchlove this morning, Obama's director of digital analytics, Amelia Showalter, gave an insight into the A/B tests that optimized the campaign's fundraising emails, and the lessons that the digital team learned as a result. Showalter said that, in a tightly fought election, Obama’s campaign team knew

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