Amber Whiteman

Do you want to develop stronger relationships with your target audience and track increased ROI? One of the easiest ways to maximize your marketing success is to maximize your email marketing strategy. These email marketing techniques are crucial to any marketer's approach: focus on mobile platforms, increase relevancy of emails, improve email automation and maximize communication through multiple channels.

Contrary to popular belief, social media will not kill email. The death of email at the hands of social media is greatly debated, and fueled by research from comScore, which reports that time spent on Web-based email declined by 8 percent in 2010, while time spent using social networks grew by 36 percent.

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