Amanda Watlington

Amanda is the founder of Searching for Profit, a search marketing strategy consultancy; and CEO of City Square Consulting, a management consulting firm. Amanda is an internationally recognized author, speaker and search marketing pioneer. Her consultancy focuses on using organic search to drive traffic to customer sites. She is an expert on the use of language for search. Her clients have included well-known and emerging brands.
The purpose of this blog is to provide insights and tips for how to use search profitably. It will cut through the volumes of information that threaten to overwhelm the busy marketer and will focus on what is truly important for making search work.

GDPR takes up a lot of bandwidth in marketers’ minds right now — and justifiably so, as at least 1,838 data privacy complaints are already on the books in the E.U. But news yesterday that the E.U. fined Google $5 billion for allegedly violating antitrust laws in mobile searches shows marketers have more to pay attention to in the data privacy and anti-trust back-and-forth between the E.U. and U.S. tech companies.

As a nation, we are fixated on deciding winners and losers. This is the season for determining winners and losers. We are in the midst of yet another presidential election of enormous consequence; the MLB pennant race is heating up; and the U.S. Open is concluding just in time for the NFL football season to get cranking.

Artificial intelligence (AI), machine learning, semantic search, Hummingbird and Rank Brain are just part of a dizzying array of technical terms and reserved words used by search professionals at the developmental and marketing levels.

It is always fun at the beginning of the New Year to pull out the crystal ball and make bold pronouncements about what the New Year will bring. I confess my ball is not crystal but, instead, is one of those plastic eight balls that always says “future is cloudy,” or some other meaningless sentiment. This still does not keep me from looking ahead and postulating as to what the future may bring. Here are my three rock-solid predictions:

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