Amanda Kinsella

Jeff Molander is the authority on making social media sell. He co-founded what became the Google Affiliate Network and Performics Inc., where he built the sales team. Today, he is the authority on effective prospecting communications techniques as founder of Communications Edge Inc. (formerly Molander & Associates Inc.) He's been in sales for over 2 decades. He is author of the first social selling book, Off the Hook Marketing: How to Make Social Media Sell for You.Jeff is a sales communications coach and creator of the Spark Selling technique—a means to spark more conversations with customers "from cold," speeding them toward qualification.

What can a regional supplier of HVAC products and services teach you about Facebook? Plenty. I've already explained how Steelmaster Buildings gets leads on its Facebook page using a similar strategy. Today I'll give an update on how Amanda Kinsella, of residential HVAC provider Logan Services, is getting along. She is continuing to generate leads and tracking ROI to the penny on Facebook. Yes, Facebook.

How do I decide what to write about in my blog? What's the right balance of “providing value” and my product/service? These are great questions and everyone is asking them. So here I am answering them. In doing so I'm demonstrating how I, myself, generate leads for my business. Sure, I'm about to provide you with value, but if this story is going to serve a business purpose I need to write it as part of a larger plan, a content marketing system designed to produce leads and sales.

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