Allen Plummer

Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.

One of the biggest challenges brand marketers face today is how to develop content that drives real results for their businesses, whether that’s increasing engaged time on site, capturing email signups or converting new customers. Increasingly, marketers are turning to data analytics to better understand what type of content is resonating with consumers.

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