With nearly $1 trillion at stake this holiday season and the possibility that 58 percent of shoppers will trek to stores they've never visited, except online to research the "perfect" gift, brick-and-mortar and e-commerce marketers may want to add mobile push notifications to the marketing mix to make sure customers come their way.
Alison Paul

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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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