Adam Needles

As the older segment of Gen Y—the population segment generally defined as being born between 1980 and the early 2000s—takes on bigger roles in the buying process for their employers, B-to-B firms are challenged to adapt their selling strategies.

Trying to figure out what your approach should be in B-to-B social media groups, or how to craft your lead nurturing e-mails so they strike the right tone that gets and keeps your audience's attention? Maybe you could use some content marketing ideas or even good old-fashioned advice on generating additional sales from your existing customer base.

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