The latest factoid to be pulled out of Greenlight’s “Search & Social Survey (2011-2012),” a global survey of 500 people that sought out information about user experiences and behaviors, reveals that many people around the world conduct online searches in more than one language. Seventy-six percent of the study’s participants claimed that they search for information on the Internet in two more languages. One hundred percent of Internet users in Belgium, Italy and Spain all conduct searches in multiple languages. Belgium’s sort of a given, though, as it has three official languages: Dutch, German and French. Italy and Spain …
A new report from Juniper Research has found that the global redemption rate of mobile coupons will average at over 8 percent by 2016; an eightfold increase over the best paper coupons campaigns. North American and Western European markets are now beginning to follow the same growth path as the Far East and China and by 2016 there will be over 600 million regular mobile coupon users worldwide.
The economy suffered around the world in 2009, but the online advertising market showed its resistance to the recession. While total media spending dropped, online ad spending increased by 2% to $55.2 billion.
Online retail in both the U.S. and Western Europe remains poised for a robust period of double-digit growth over the next five years, according to two new forecasts by Forrester Research Inc.
U.S. Marketers still have room to grow in global markets; they just need to rethink their strategy. By Lisa Yorgey Lester Press headlines have led many U.S. direct marketers to believe international direct marketing is all doom and gloom. But quite the opposite is true. Despite the reluctance of many companies to take the risk associated with global expansion, direct marketers have continued to achieve higher response rates abroad. What's more, new trade agreements will open untapped and underserved markets for U.S. exports. As direct marketing began to grow worldwide in the 1990s, it became a new avenue of expansion for U.S. mailers. As