Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

It seems when organizations operate in the name of Jesus Christ, normal rules of marketing and P.R.—written and unwritten—still need be applied. A year or so ago my computer was besieged with spam from Christian Mingle urging me to "Find God's Match." After going back-and-forth to get these people out of my life, I resorted to vicious obscenities. They worked. I did not hear from these creeps for maybe six months.

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