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Heather Fletcher is senior content editor with Target Marketing.

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Keynoter Scott Stratten told attendees at Unbounce’s Call to Action Conference that marketers need to have scruples. Because of a blog post he wrote outing the Bell executives, Canadian officials ordered employees to undergo ethics training and the company got fined $1.25 million. “Integrity is not a renewable resource,” Stratten said.

Fragmentation is hitting B-to-B marketing hard, agree the “Fast-Paced: 10 Ideas for B2B Disruption” speakers during their session at Integrated Marketing Week 2015.

It took 13 years and $2.7 billion for the Human Genome Project to "determine the sequences of the 3 billion chemical base pairs that make up human DNA," according to the Human Genome Program site. The same editors who presented that project to the world say now, sequencing "can be done in a few days" for what others report is about $1,000.

Pinterest … for guys? That's the premise behind the sudden rise of guy-centric pinning sites with names like Dudepins, Manteresting, PunchPin and DartIt Up, which are all vying to be the manliest alternative to Pinterest. Here's what you should know about the trend: Why create a Pinterest for guys? Pinterest, the social network that lets users post to a digital pinboard, has a fanbase of more than 20 million users—and 83 percent of them are women. These new sites, says Umika Pidaparthy at CNN, will have "fewer photos of wedding dresses" and instead focus on more manly accoutrements …

To avoid any indecent Internet exposure, many Canadian institutions are snapping up corresponding domain names ending in ".xxx" to make sure they are never bought by or associated with adult entertainment websites.

Mary Rodgers, who works in marketing and communications at the City of Windsor, said the city's IT department had just purchased www.citywindsor.xxx on Tuesday.

"It's to protect our reputation," Rodgers said. "We're not going to use it, but we own it."

With smartphone use soaring, many small companies are turning to these quick-response, or QR, codes to connect with customers on the go. They're placing the codes in ads, direct mail, in-store displays and product packaging, and using them to link to a host of features—discounts, websites and videos. And, like Ethical Bean, many companies say they've seen a big sales boost.

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