As a healthcare marketer, you wear many hats. One is “generate brand awareness.” How and where you choose to elevate your brand — including sponsorships — is a reflection of your organization, your audiences, a strategic analysis of pros and cons, and shifting societal perspectives.
Guns and Walmart were synonymous since its founding. But on the day that shooter killed shoppers in a Texas Walmart, the company’s brand image came into direct conflict with its marketing. And many consumers on social media called for Walmart to stop selling guns.
The increased volume of data-driven marketing initiatives have taken digital marketing to the top spot in the media universe. There, it’s likely to be king of the mountain until the next fashionable tsunami comes along. Enter, batch-and-blast email marketers and robocallers.
AstraZeneca agreed to pay the state of Texas $110 million to settle a pair of lawsuits in which the state accused the pharma giant of fraudulent marketing.
University Health System in Texas is using provider relationship management software to drive more mammogram screening referrals. The provider secured a 2,000-to-1 return on investment by driving new patients to mammogram screenings using analytics and marketing technology.
For online retailers, few issues are as confusing and cumbersome as understanding sales tax obligations in various states. Most companies either try to find an automated solution or stick their heads in the sand and hope for the best.