The increased volume of data-driven marketing initiatives have taken digital marketing to the top spot in the media universe. There, it’s likely to be king of the mountain until the next fashionable tsunami comes along. Enter, batch-and-blast email marketers and robocallers.
AstraZeneca agreed to pay the state of Texas $110 million to settle a pair of lawsuits in which the state accused the pharma giant of fraudulent marketing.
University Health System in Texas is using provider relationship management software to drive more mammogram screening referrals. The provider secured a 2,000-to-1 return on investment by driving new patients to mammogram screenings using analytics and marketing technology.
For online retailers, few issues are as confusing and cumbersome as understanding sales tax obligations in various states. Most companies either try to find an automated solution or stick their heads in the sand and hope for the best.
Hurricane Harvey may have a devastating impact on retailers this week. But e-commerce sales may rise with the tide.
There is a unified Republican government for the first time in 88 years. What the Trump era means for the printing industry remains to be seen, but what is clear is that Trump’s policy proposals suggest that there are both opportunities and challenges ahead.