Tel Aviv

Heather Fletcher is senior content editor with Target Marketing.

Sure, sure. Giving is better than receiving, and all that. Marketers selling during this holiday season are sending out packages. But what do marketers get in return, besides revenue, profits and the ability to stay in business? Well, Kenshoo knew marketers needed a few presents

Kotex has given a new meaning to "Pin it to win it" with its latest experiential campaign, which brings Pinterest into the real world. The feminine-care brand, with the help of Tel Aviv-based boutique agency Smoyz, created a real-life Pinterest board/store in the streets of Tel-Aviv. The display was made up of a wall of mystery boxes with different sentences on them, like, "When was the last time you tried something new?"

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