Sterling, Va.

Heather Fletcher is senior content editor with Target Marketing.

As the old expression goes, "You never get a second chance to make a first impression." In today's world of immediate satisfaction or a lifetime of ridicule on social media, customers demand a smooth and seamless interaction with all touchpoints of your business. Whether they're calling in with a question or looking for a service online, the expectation is when they interact with your brand, you know who they are—or are at least relevant.

Taxpayers may view April 15 as the "Ides of April" because of the filing deadline, but apparently they're wrong and most of them should be happy—as should marketers. Not only is lucky Monday the 13th the actual Ides of April date on the Roman calendar, but eight in 10 of taxpayers will get refunds and half of them plan to spend it with marketers, says the National Retail Federation. On Thursday, Neustar released an infographic to reveal "non-intuitive" insights into how consumers may be spending that money.

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