St. Petersburg, Florida

SendTec Teams with Eyetools, Examines Consumer Response to Google Checkout St. Petersburg, Fla.—Dec 13, 2007— With the Cyber Monday collapse of Yahoo’s checkout platform, the checkout features offered by both Google and Yahoo are receiving tremendous scrutiny from advertisers and consumers. With this recent disastrous event, advertisers need clear documentation of what the potential benefits are from opting into a Search Engine’s checkout feature. A recent study from SendTec, Inc. (OTCBB: SNDN), a Search-Centricsm multi-channel marketing company, and Eyetools Inc., the leader in eyetracking analysis software, investigated the impact of the redesigned Google Checkout icon on Google Search Engine Results Pages (SERP’s). The eyetracking

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