Marketing is in the midst of a digital revolution that’s bringing countless new technologies that all impact marketing in their own unique way. For instance in mobile marketing, there’s the popularity of shopping on smartphones affecting the purchasing funnel from ad to cart, and the rise of digital assistants that have made voice search SEO a new part of digital strategies.
Companies expanding their business to global markets often launch multilingual websites to serve their new customers. This is particularly common when entering emerging markets, where consumers crave access to foreign brands but prefer transacting in their native languages. Harnessing global virtual marketplaces and social channels may yield the online marketing success brands seek here.
Here's an AP headline and lede last week: "Americans Living Longer as Most Death Rates Fall"—Americans are living longer than ever before, according to a new government report filled mostly with good news. U.S. life expectancy inched up again and death rates fell.
Though it’s well-known many of today’s mobile applications generate revenue through in-app purchases, a new report released on Thursday shows how powerful this money-making mechanism has become. Last January, just over half (53 percent) of iPhone App Store revenue in the U.S. was attributed to in-app purchases, but as of last month, that number has climbed to a record 76 percent. The figure varies by region, however. In Germany, for example, it’s lower—only 61 percent of revenue in February came from these in-app sales. Meanwhile, in Asian markets the number soars. In Hong Kong, Japan, China and South Korea,
Marisa Anne Edmund, Target Marketing magazine's 2012 Direct Marketer of the Year, likes to think big. And in terms of the global picture, that means Edmund Optics (EO) needs to speak the languages people use around the world, to understand the language computers use and to recognize what its own people are saying when they need outside help.
The world’s population recently hit 7 billion, and mobile connections aren’t far behind. ABI Research predicts that mobile subscriptions worldwide will reach 6 billion by year’s-end, with the Asia-Pacific region accounting for more than half the total.