South America

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Nearly a quarter (22 percent) of opt-in marketing emails never made it to inboxes in the first half of 2013, according to a recent study by Return Path. Based on a sample of nearly 1 trillion messages sent worldwide, the report found that 18 percent of all email messages sent with subscribers' permission either were blocked or went missing, and another 4 percent were delivered to spam or junk folders

This is not about whether the Obamas were smart or dumb to go to Copenhagen, Denmark, and pitch Chicago as the 2016 Olympic site.

No question, they should have gone, joining King Juan Carlos of Spain, Prime Minister Yukio Hatoyama of Japan and Brazilian President Luiz Inacio Lula da Silva.

President Obama was damned by the Republicans for going and mocked by the Republicans for not closing the deal. But he would have been more severely damned and mocked—and blamed—had he not gone and the U.S. lost out.

What’s more, the president was gone for one day, and he is a fair multitasker. Last I heard, Air Force One has a telephone and video conferencing systems onboard, so he didn't have to relinquish the presidency to Joe Biden while he was aloft. In addition, he tended to foreign policy by having a 15-minute meeting with Gen. Stanley McChrystal, chief U.S. honcho in the Afghanistan war.

The real embarrassment was Chicago being eliminated on the first ballot with a pathetic 18 votes out of 94.

What happened?

I got the clue the following Sunday on “This Week with George Stephanopoulos.”

Readers Respond to “Immigration: Put a Direct Marketing Writer in Charge,” published June 20, 2006, which urged that all the facts of a situation be put on the table before a major decision is made. I greatly appreciated your article on pursuing hard facts before forming policy (we wouldn’t pitch a product without knowing the real benefits.) And here it comes....I visited the cheap tomato Web site and I believe this is nothing more than a racist, conservative spin article. My boyfriend is from South America and education is a very high priority for families—note Chile’s continuing expansion in education. What this ‘farmer’ describes

Good Luck With the Hispanic market! By Lois K. Geller As I find our agency doing more work in Spanish for markets in South America, I've been "noodling" over the potential of the Hispanic market here in the United States. So I asked someone from my office to buy a few Spanish-language magazines and newspapers today. She came back with People en Español, Vogue en Español, Vanidades, Architectural Digest en Español and El Diario. There were plenty more on the newsstand, but she ran out of cash. Apparently, there's no shortage of ways to reach Spanish-speaking prospects and, judging by the people I

More Blogs