South Africa

Andrea Syverson is the founder and president of creative branding and merchandising consultancy IER Partners. For 20+ years, Andrea’s joy has been inspiring clients with innovative approaches to branding, product development and creative messaging. She’s the author of two books about brand building and creating customer-centric products that enhance brands: BrandAbout: A Seriously Playful Approach for Passionate Brand-Builders and Merchants and ThinkAbout: 77 Creative Prompts for Innovators. You may reach her at

/* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} Click above/below to view this webinar, originally offered as a session at 2014 Integrated Marketing Virtual Conference & Expo.

In this session, Bruce Biegel will present findings from Winterberry Group's research "Going Global: The Cross-Border Audience Opportunity." This research is being pursued in order to advance the industry's understanding and practice of cross-border audience engagement, with an eye on helping publishers and marketers understand how varying marketplace conditions-including the availability of data and technology, as well as preferences for various approaches to media-are likely to impact efforts to identify, engage with and grow the value of addressable audiences in support of global growth strategies and in a range of geographic regions.

Marketers have a developing opportunity to leverage data and technology to expand audience engagement across borders. Though practitioners-including publishers, marketers and solutions providers-are eager to expand their approaches and develop audiences (or support clients' efforts) in new areas around the world, little information previously existed to guide that work.

Biegel will address what it takes to "go global" with audience development, including sharing:
- A comparative snapshot of the status and relative maturity of data-driven audience engagement practices and infrastructure in each of 12 representative regions (regions include: the U.S., Australia, Brazil, Canada, China, France, Germany, the Gulf Region, Japan, Mexico, South Africa and the U.K.)
- How the data and technology landscape differs across regions-and how those assets and tools shape any addressable opportunity
- An overview of the key ingredients for any organization to successfully "go global"-with a focus on vendor requirements and ideal organizational structures and processes; and
- The factors that are limiting or challenging these efforts.

Click here for more information (and to view for FREE) today!


Periodically you may hear digital hipsters claim that email is dead. Don’t believe them. People still spend half their workday dealing with it, they trust it and, overall, they’re satisfied with it, according to our 2012 survey of 2,600 workers. It’s becoming a searchable archive, a manager’s accountability source, a document courier. And for all the love social media get, email is still workers’ most effective collaboration tool. It’s far from perfect: Three-quarters of all email is junk, and we’re wasting lots of time dealing with less important messages. But it remains the mule of the information age—stubborn and strong

Men are more likely than women to shop via their mobile phones, multimarket research by Kantar Media has revealed. The research company said technology was helping to reverse the stereotype of the man who dislikes shopping, as its Global TGI index showed men in developed and emerging markets were more interested than women in m-commerce. In some instances, they were more than twice as likely to make a purchase from their phones. In Germany, the proportion of men using phones to buy was 5 percent, compared to just 1.9 percent of women.

No, I didn’t receive an email from Princess Zuckerberg asking me to save her family fortune from the hands of the rebel forces. This is not the typical Nigerian 419 scam. In this version, Facebook is unknowingly misleading its advertisers about its vaunted targeting abilities. If you buy ads targeting the U.S., it is now very likely that you are getting traffic from Nigeria and other parts of Africa, as well. These leads are unable to purchase your products or services because most merchant accounts and PayPal block these countries due to massive fraud claims. Facebook appears to be unaware

Many of us, just like others around the globe, were recently glued to the television for two weeks to watch athletes pursue their dreams of earning gold at the 2012 Summer Olympics in London. The Olympics brings out the best in all of us. It is probably one of the few times that we all come together, whether you rooted for newcomer Gabby Douglas (gymnastics), applauded the grand finale of Michael Phelps’s (swimming) record-breaking medals achievement, amazed by Wu Minxia (diving) of China and her sixth career diving medal, or were inspired by the performance of the comeback kid,

I probably shouldn't be sharing this—but I've become extremely wealthy. Or at least, I will be in the very near future. Apparently, my email address was entered, without my knowledge, in the (you pick one) U.K. Lottery Sweepstakes, the Netherlands Lottery and the Sierra Leone Grand Lottery.

More Blogs