South Africa

Andrea Syverson is the founder and president of IER Partners, which has guided and strengthened brands of all sizes with savvy best practices for creating customers for life. Combining her passion of adventurous listening and working across diverse industries, her "outsider-insider" creative branding and merchandising expertise and objectivity has been valued by companies as diverse as Spanx, Ben & Jerry's, Celestial Seasonings, CHEFS and Boston Proper.  She holds an MBA and has dedicated more than 20 years to providing clients both domestic and international with innovative approaches to branding, product development and creative messaging. She is the author of  two books in which she shares her hands-on approach for both brand building and creating customer-centric products that enhance brands: ThinkAbout: 77 Creative Prompts for Innovators, and BrandAbout: A Seriously Playful Approach for Passionate Brand-Builders and Merchants. You may reach her at asyverson@ierpartners.com.

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In this session, Bruce Biegel will present findings from Winterberry Group's research "Going Global: The Cross-Border Audience Opportunity." This research is being pursued in order to advance the industry's understanding and practice of cross-border audience engagement, with an eye on helping publishers and marketers understand how varying marketplace conditions-including the availability of data and technology, as well as preferences for various approaches to media-are likely to impact efforts to identify, engage with and grow the value of addressable audiences in support of global growth strategies and in a range of geographic regions.

Marketers have a developing opportunity to leverage data and technology to expand audience engagement across borders. Though practitioners-including publishers, marketers and solutions providers-are eager to expand their approaches and develop audiences (or support clients' efforts) in new areas around the world, little information previously existed to guide that work.

Biegel will address what it takes to "go global" with audience development, including sharing:
- A comparative snapshot of the status and relative maturity of data-driven audience engagement practices and infrastructure in each of 12 representative regions (regions include: the U.S., Australia, Brazil, Canada, China, France, Germany, the Gulf Region, Japan, Mexico, South Africa and the U.K.)
- How the data and technology landscape differs across regions-and how those assets and tools shape any addressable opportunity
- An overview of the key ingredients for any organization to successfully "go global"-with a focus on vendor requirements and ideal organizational structures and processes; and
- The factors that are limiting or challenging these efforts.

Click here for more information (and to view for FREE) today!

 

Periodically you may hear digital hipsters claim that email is dead. Don’t believe them. People still spend half their workday dealing with it, they trust it and, overall, they’re satisfied with it, according to our 2012 survey of 2,600 workers. It’s becoming a searchable archive, a manager’s accountability source, a document courier. And for all the love social media get, email is still workers’ most effective collaboration tool. It’s far from perfect: Three-quarters of all email is junk, and we’re wasting lots of time dealing with less important messages. But it remains the mule of the information age—stubborn and strong

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I probably shouldn't be sharing this—but I've become extremely wealthy. Or at least, I will be in the very near future. Apparently, my email address was entered, without my knowledge, in the (you pick one) U.K. Lottery Sweepstakes, the Netherlands Lottery and the Sierra Leone Grand Lottery.

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