Into every marketer's life, a brand nightmare must come. It starts with an old tale about a PR executive explaining to a client that the client has to make some more public and press appearances to get more exposure. “If I had any more exposure,” says the frustrated client, “I’d be arrested for indecency.”
Back in 1974, I was first alerted to the water crises facing Spaceship Earth. "Chinatown," Roman Polanski's masterpiece starring Jack Nicholson, Faye Dunaway and John Huston, was a wake-up call. These days, the drought in California is a catastrophe.
The principles of openness and universal access that underpinned the creation of the Internet three decades ago are under greater threat than ever, according to Google cofounder Sergey Brin. ... The threat to the freedom of the Internet comes, he claims, from a combination of governments increasingly trying to control access and communication by their citizens, the entertainment industry's attempts to crack down on piracy, and the rise of "restrictive" walled gardens such as Facebook and Apple, which tightly control what software can be released on their platforms.
Google is about to launch a new commenting system that will tie into the search giant’s Google+ platform, Web services and Web search, a source close to the product’s development confirmed ... The Google comment system, which will almost certainly rival that of Facebook, will have deep links to Google’s network of services and websites, indexing comments in Google Search, and most significantly, the system will be available for use on third party sites.
In a race that's already seen its share of "sex, drugs and techno music," the final volleys between wealthy real estate developer Jeff Greene and Rep. Kendrick Meek are simply par for the course in a bitter race for Florida's Democratic Senate nomination.
To create this e-zine, I spend a lot of time on the Internet looking for stories to download into my private archive of more than 37,000 entries in 224 major categories. How much time do I spend on the Internet?
Day — Date — (Number of visits excluding e-mail)
Thu — 12-11-08 — (226)
Wed — 12-10-08 — (251)
Tue — 12-09-08 — (390)
Mon — 12-08-08 — (240)
Sun — 12-07-08 — (36)
The point is to find dots and try to connect them to each other and back to our businesses, careers and lifestyles.
One set connecting this week is the myriad ways people and companies are dealing with this horrifying recession—some positive, some painful and some downright illegal.
These are the stories that caught my eye; maybe some will catch yours and give you some ideas.