Seventy percent of 25- to 34-year-old shoppers research products or make purchases across three or more devices and 53 percent of consumers want marketers to recognize them across all of those devices. About 78 percent of consumers will give marketers data on their in-store purchases so they can have personalized e-commerce and other shopping experiences. These are the findings from a consumer survey released to the public today by San Mateo, Calif.-based MyBuys—a marketing vendor that touts that it can "coordinate personalization across display ads, email and your site"—more statistics appear. The research previewed by eTail West attendees yesterday, the "Personalization Consumer Survey," finds three takeaways for marketers to consider.
San Mateo, Calif.
Frowny-face advertiser in Carlos Monteiro's Adweek infographic may be the best illustration of the sadness 62 percent of marketers feel about not having the insights to properly target their multiscreen campaigns. But they're going to have to get their acts together—eMarketer reports U.S. advertisers will spend 83 percent more on tablets and smartphones in 2014, an $8 billion increase over 2013.
If software is eating the world, as described by the prominent venture capitalist Marc Andreessen in 2011, then big data is supposed to be saving it. Right? Popular use of the term "big data," which is used to describe technologies that help parse datasets too large for conventional tools to handle, has exploded in the last two years—leaving many business executives wondering if they need it. It is, in many ways, an echo of the 1960s, when large corporations saw early computers as (expensive, rudimentary, futuristic) competitive tools. To fear, or to embrace? And who, exactly, should need such
Elusive though it may seem, Tricia Tangradi has found the ROI of social media. After she implemented a social media marketing program, the director of marketing and support for HouseMaster, a Bound Brook, N.J.-based home inspection franchise system, saw revenue increase 15 percent above last year's numbers. Plus, franchisees active in social media realized a 36 percent year-over-year (YOY) revenue increase from "mobilizing" HouseMaster's biggest fans.
BrightEdge, a search engine optimization management (SEO) platform, said today it has become the first such platform to become fully social in a bid to help marketers optimize their social media activity, Jim Yu, founder and chief executive, told VentureBeat. San Mateo, Calif.-based BrightEdge uses tools to help companies increase their prominence on search engines like Google. The company said it is now integrating social media signals into its platform, giving marketers valuable insights that allow them to optimize their social media activity for SEO return on investment. As such,
Optimizing your online content takes time, and marketers typically don't have all the time in the world to fiddle with keywords and page titles.