San Jose

Heather Fletcher is senior content editor with Target Marketing.

It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days. For a while there, I was worried, as event after event went dark. Part of the upturn is due to the growth of the proprietary client conference.

Facebook ad numbers are inflated and the platform’s audiences in U.S. cities and states a Kansas-based marketer wanted to target were far smaller than the “potential reach” Facebook said it had, alleges a lawsuit the marketer filed in California. MercuryNews.com reported yesterday that the suit further states “the 18-34 age demographic in all 50 states exceeded the actual population of 18-34 year olds who use Facebook.”

The U.S. Postal Service has rules about sending food through the mail. "Mailable perishable matter can be sent at the mailer's own risk," the USPS site states. But bread, eggs, milk and more have been the mail for AmazonFresh grocery buyers in Northern California since August, according to the Wall Street Journal. "So much for drone delivery," gibes BloombergBusinessweek's Devin Leonard on Sept. 11.

Google is a search engine, right? Google Shopping Express makes it look as though the search giant is becoming more of an offline entity, too. In a move uniting search, e-commerce and package delivery, Google is shipping books, groceries, clothing and more that consumers purchase from retailers through the search engine. Then Google delivers the purchases to customers the same day in Manhattan, Peninsula, San Francisco, San Jose and West Los Angeles. Shoppers in Northern California receive overnight delivery.

There has always been the suspicion that most companies' Twitter accounts are run by boys with toys, but no sense. This suspicion might be heightened after a simple interaction between a customer and an airline went awry to the infinite degree. A customer called Elle Rafter wrote a very typical tweet aimed at US Airways: "Unhappy that 1787 sat for an hour on tarmac in CLT because overweight, resulting in over hour late arrival in PDX." She received

SES San Francisco is on day two already and the organizers had a big surprise for the attendees yesterday: Matt Cutts would make a surprise visit … Something Cutts doesn’t do that often outside of some SMX appearances in the past few years. So the question arises, will he be announcing something today? … He starts with the Knowledge Graph. There are 3 billion connections with "real world things." … There are a lot of Jason Smiths around. …

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