San Francisco Bay

Heather Fletcher is senior content editor with Target Marketing.

Google is a search engine, right? Google Shopping Express makes it look as though the search giant is becoming more of an offline entity, too. In a move uniting search, e-commerce and package delivery, Google is shipping books, groceries, clothing and more that consumers purchase from retailers through the search engine. Then Google delivers the purchases to customers the same day in Manhattan, Peninsula, San Francisco, San Jose and West Los Angeles. Shoppers in Northern California receive overnight delivery.

Much like comedians tend to find the humorous side to any situation, creatives look for inspiration at every turn. Take, for instance, Carolyn Goodman, managing partner for San Rafael, Calif.-based direct marketing company Goodman Marketing Partners, who came up with an idea for a personalized T-shirt premium for her client, greater San Francisco/Bay area jazz radio station KCSM-FM, at her children's swim meet.

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