San Diego, Calif.

Heather Fletcher is senior content editor with Target Marketing.

With apologies to FUBU, it's almost as if Google could be rebranded "FHBH" thanks to its ranking practices relating to links. Links are the most important elements of search engine optimization because Google assumes they "are created by humans for humans," says Danny Dover, SEO lead with Seattle-based SEO software provider SEOmoz.

SAN DIEGO, Calif. ( -- Do you, uh, Twitter?

That's what Yahoo is going to be asking in the coming months as it integrates the micro-blog service into nearly all of its products and pages, including Yahoo Mail, Sports, News, Finance and Searc

Some marketers get a warm and fuzzy feeling every time they think of how well Web analytics serve their companies. That's especially true for Carol Ott, director of e-commerce finance and Web analytics for San Diego-based PETCO.

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