ROCHESTER, N.Y.

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Bryan Wiener calls them "perverse." Scott Chapman thinks they can be flawed. And Harris Diamond is a "strong believer" in the concept. However one views agency-incentive-compensation agreements, they are here to stay. That became abundantly clear at last week's Association of National Advertisers' financial conference in Arizona, where a survey of members—who collectively control $250 billion in marketing dollars—revealed that 61 percent of them are building incentives into their compensation agreements with agencies. That's a big jump from 46 percent in 2010 and 35 percent in 2000

See more news releases in: Office Products, Retail, Consumer Electronics, Advertising, Publishing & Information Services, Peripherals, Licensing Innovative production scanner is heralded as "The Shape of Things to Come" ROCHESTER, N.Y., June 14

"There will be a[n] eco-econ reorganization," predicts Rob Lederer, founder of the New York-based environmental consultancy Management Resources, which helps green businesses run better and regular businesses move into green territory. "More and more companies and customers are paying attention. The good news is that most of the solutions out there are good for their budget[s] and good for the environment."

Why consumers are wary of 'we,' 'us' and 'our' May 18, 2006: Vol. 2, Issue No. 39 IN THE NEWS Health Concerns Prompt Recall of Contact Cleaner ROCHESTER, N.Y. — Bausch & Lomb Inc. has permanently withdrawn a new-formula contact lens cleaner viewed as the "potential root cause" of an outbreak of fungal eye infections. Its stock, hit hard recently, rose Monday nearly 13 percent. —Ben Dobbin, The Associated Press, May 16, 2006 Americans love to tinker with their God-given flesh cases. Facelifts, hair transplants, electrolysis, liposuction and tattoos are some of the procedures that are undergone by those who want to look

More Blogs