StrongMail, a leading provider of online marketing solutions for email and social media, today announced that it has acquired Conversa Marketing and Magnetik.
Redwood City, Calif.
Heather Fletcher is senior content editor with Target Marketing.
"Boy, that trip to Aruba sure was great, wasn't it?" That's what a visitor to the Holiday Inn SunSpree Resort might easily say to herself after returning from the beach resort and casino. And those who run the hotel, United Kingdom-based InterContinental Hotels Group, would sure like it if she passed those thoughts along.
The early mantra of online marketing simply was, “build it, and they will come.” With thousands of shopping opportunities jostling for attention in today’s Web 2.0 world, direct marketers must employ sophisticated tactics to entice browsers and buyers.
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