Heather Fletcher is senior content editor with Target Marketing.

Jeanette McMurtry is a psychology-based marketing expert providing strategy, campaign development, and sales and marketing training to brands in all industries on how to achieve psychological relevance for all aspects of a customer's experience. She is the author of the recently released edition of “Marketing for Dummies” (Fifth Edition, Wiley) and “Big Business Marketing for Small Business Budgets” (McGraw Hill). She is a popular and engaging keynote speaker and workshop instructor on marketing psychology worldwide. Her blog will share insights and tactics for engaging B2B and B2C purchasers' unconscious minds which drive 90 percent of our thoughts, attitudes and behavior, and provide actionable and affordable tips for upping sales and ROI through emotional selling propositions. Her blog will share insights and tactics for engaging consumers' unconscious minds, which drive 90 percent of our thoughts and purchasing attitudes and behavior. She'll explore how color, images and social influences like scarcity, peer pressure and even religion affect consumers' interest in engaging with your brand, your message and buying from you. Reach her at Jeanette@e4marketingco.com.

Nike just did it. The shoe giant is trending on Twitter in a big way for its #JustDoIt campaign, but not just because @Nike retweeted Colin Kaepernick. It’s the content of that tweet and what it represents — Nike is taking a stand on protests against injustice that Kaepernick led while he was in the NFL. No longer employed by the NFL, Kaepernick is still the face of those protests — which may begin again as football resumes this week.

Well, travel marketers, do you want to dance under the moonlight with all of the Millennial tourists who will waltz to your tune? Brand USA does, so it partnered with Spotify “to create more than 20 playlists customized according to different U.S. city soundscapes,” reports Marketing Dive on Friday.

Consumers and humans in general are often in a state of frenzy, taken down by the fear of missing out on something someone else has, is doing, is experiencing, and thus falling behind in our conscious and even more unconscious need to be better, stronger, faster and more poised to survive than others in the world around us.

Last week, venture capitalists funded new marketing technology (MarTech). Among the new money holders are open-source CRM software providers, a customer sentiment monitoring toolmaker and a quick return from a company in Feb. 23’s round-up — gaining more dollars for a “lottery-ticket-esque MarTech that allows users to reveal hidden messages

Last week, new marketing technology (MarTech) that got funding included mobile analytics that helps marketers acquire customers, golf course-to-golfer communication software and lottery-ticket-esque MarTech that allows users to reveal hidden messages by scratching off what obscures them. To find out how close this MarTech is to coming onto the market, read on.

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