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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Heather Fletcher is senior content editor with Target Marketing.

Pharma marketers know they have a lot of regulatory hurdles to jump, but the digital age need not erase some legacy content marketing lessons, Cadient suggests. On Friday, pharma marketers gathered in Cleveland for Content Marketing World 2016’s vertical sessions.

On Nov. 22, 1963, consultant Paul Goldberg—with a huge mailing for Consumer Reports going out across the country—was having lunch with two colleagues at the Café Carlyle in New York. The maître d' came over to the table to report that President Kennedy had been shot.

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