Park Forest

Heather Fletcher is senior content editor with Target Marketing.

For companies that had their heads in the clouds when it came time to upgrade their computers, Hewlett-Packard, Intel and JDA Software Group thought it was time for some skywriting. The technology firms sent out personalized direct mail pieces that featured a man with his arms spread upward, experiencing an epiphany due to these fluffy words forming above his head: “Bruce Schwartz, The Moment Has Arrived.”

Eco-friendly plastic mail turned out not to be an oxymoron for The Park People, Friends of Milwaukee County Parks, which sent out the recyclable direct mail for an event commemorating its 30th anniversary. The nonprofit environmental group mailed thousands of invitations for its third annual Green Gala on GreenVue, a new product from the custom mail company ShipShapes of Park Forest, Ill.

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