Overland Park

Heather Fletcher is senior content editor with Target Marketing.

Keanon Swan wants to help Sprint push the envelope on green direct mail. Yeah, he went there. But he's serious about this, says the manager of Sprint's vendor management and postal strategy. Swan, his colleagues and outside vendors not only got an environmentally friendly direct mail campaign off the ground in 2012 at Sprint, it's become the way the Overland Park, Kan.-based communications company bills 9 million—65 percent—of its wireless customers each month. And now, Sprint sees $500,000 in savings a year due to postage cost and paper reductions. "The reduced ecoEnvelope weight allows for postage savings and revenue generation opportunities," Swan says. "There are many opportunities that have come with this new envelope format that we're continuing to explore."

Sprint’s reusable envelope is rare, but not alone. A nonprofit organization dedicated to conserving natural resources has been working to do just that by sending potential donors reusable envelopes since at least 1992, says Paul Bobnak, director of the Who’s Mailing What! Archive.

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