North Wayne

If there's a subject that gets most copywriters, especially those who write in the squeezed publishing sector, fired up, it's vouchers. Simply put, most hate them because these "is it a bill?" mailers have replaced many full-blown acquisition or retention packages that used to be their bread-and-butter work. It's not just that jobs have been taken away, they say, but also the meaning of their work, as so many publications are, in essence, sending a much less impressive representative now—the lowly voucher.

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