North Dakota

Heather Fletcher is senior content editor with Target Marketing.

Ten states will start collecting sales tax from out-of-state online retailers, thanks to a series of new laws created in response to the South Dakota vs. Wayfair case the U.S. Supreme Court decided in June.

For online retailers, few issues are as confusing and cumbersome as understanding sales tax obligations in various states. Most companies either try to find an automated solution or stick their heads in the sand and hope for the best.

It seems the rest of American video ad buyers are finding out something Target Marketing readers already knew — the plurality of video advertisement views come from thrill-seekers. About 41 percent of American video ad viewers want that adrenaline boost, Strike Social announced on Tuesday in an email sent to Target Marketing with the subject line “Thrill-seekers Watch the Most YouTube Ads.”

It's perhaps the one remaining venue where Jeff Bezos has yet to emerge victorious: the Supreme Court. Now he could even prove dominant there. Amazon petitioned the nation’s highest court to hear its challenge against a 2008 New York State law that requires online retailers to collect sales tax. The company hired famed Washington, D.C. attorney Ted Olson to represent it. The online sales tax issue is maddeningly complex, and it's muddied even further by the fact that Amazon has already agreed to collect sales taxes in many states, including New Jersey and California. Bezos has also repeatedly made plain

DMA opposes a proposed amendment to the FY 2014 Federal Budget that would endorse the Marketplace Fairness Act, a new Internet sales tax. DMA asserts that the Act, including the section codifying the Streamlined Sales and Use Tax Agreement, does not provide the needed harmonization across state taxing structures. Neither does it sufficiently reduce the deficiencies that led the Supreme Court in its 1992 Quill v. North Dakota decision. Endorsement of the Act should not be considered in discussions on the Federal Budget.

Our nation was born from the idea of "no taxation without representation"—that citizens should not be taxed by governments in which they have no political voice. Yet now lawmakers in Washington want to overturn that bedrock principle in order to extract more revenues from American consumers. The Marketplace Fairness Act recently introduced in the Senate would require online retailers to collect and pay sales taxes to states where they have no physical presence or democratic recourse. Overstock.com, eBay and the like could have to pay sales taxes to any state from which an Internet user placed an order, …

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