Niles, Ill.

The Niles, Ill.-based direct marketing and print company took the opportunity to unveil its latest turnkey publishing and marketing tool, Monogram, on Oct. 19 at the DMA09 Conference and Exhibition in San Diego.

Perceived value has become even more critical when vying for the attention of economic-wary consumers. One proven approach in the contention for attention is repurposing the popular gift card into a "coupon by mail." The perceived added value of a promotional card is high and can provide that little something extra needed to convince the consumer to take action.

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