With urging from the Direct Marketing Association (DMA) and the rest of the Digital Due Process Coalition, efforts to reform the Electronic Communications Privacy Act (ECPA) have reached an important milestone: a whopping 218 members of the House—from both sides of the aisle—now support H.R. 1852, a bill that would create fundamental safeguards to protect consumer data.
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The Direct Marketing Association (DMA) released its "Quarterly Business Review" (QBR) for the fourth quarter of 2013. … The study shows confidence in data-driven marketing (DDM) at its highest level ever, with nearly 78 percent of respondents saying they're confident in the practice of DDM and its prospects for future growth. Contributing to this confidence is the growth of digital channels, of which data is a vital driver.
The Direct Marketing Association (DMA) expressed disappointment following the introduction of the "The Data Broker Accountability and Transparency Act of 2014" (DATA Act), a bill that would stymie the responsible use of data across the entire data-driven marketing economy, stifle innovation and ultimately hurt consumers.
The Direct Marketing Association (DMA) today announced the appointment of Christopher J.W. Oswald as vice president, state affairs. Stationed in DMA's Washington, D.C., offices, Oswald will serve as the main interface between DMA, its members, state legislatures and the policymaking arena.
The Direct Marketing Association (DMA) is extremely disappointed by the action of the Postal Board of Governors today as they voted to raise postage rates above the rate of inflation. DMA is seriously concerned that this action will significantly harm the Postal Service and the mailing industry in the very near future. Rather than lowering prices at times of weak sales—a common practice in businesses across the United States—the Board of Governors has misguidedly decided that raising prices will help cure its lack of sales.
We are very pleased to share that the Direct Marketing Club of New York has chosen the Target Marketing Group for this year's corporate Silver Apple Award! We are delighted to be receiving such an honor alongside this year's impressive lineup of individual honorees (including a Golden Apple!).