Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

A blog that challenges B-to-B marketers to learn, share, question, and focus on getting it right—the first time. Carolyn Goodman is President/Creative Director of Goodman Marketing Partners. An award-winning creative director, writer and in-demand speaker, Carolyn has spent her 30-year career helping both B-to-B and B-to-C clients cut through business challenges in order to deliver strategically sound, creatively brilliant marketing solutions that deliver on program objectives. To keep her mind sharp, Carolyn can be found most evenings in the boxing ring, practicing various combinations. You can find her at the Goodman Marketing website, on LinkedIn, or on Twitter @CarolynGoodman.

KFC’s absurd social media strategy is working. For a month now, the fast food chain’s social media marketing has been riding the wave of fan amusement about the discovery of its 11 Herbs and Spices Easter egg in the accounts @KFC was following. Now, KFC’s surprised the fan who made the discovery with a portrait painted for posterity. Here’s what KFC’s doing right.

It seems the rest of American video ad buyers are finding out something Target Marketing readers already knew — the plurality of video advertisement views come from thrill-seekers. About 41 percent of American video ad viewers want that adrenaline boost, Strike Social announced on Tuesday in an email sent to Target Marketing with the subject line “Thrill-seekers Watch the Most YouTube Ads.”

At this point, marketers are in awe of the social media marketing savvy of @Wendys. As of 9:36 a.m. Tuesday, they may have started the slow clap; for that is when the fast food brand gave Carter Wilkerson a year’s supply of chicken nuggets, donated $100,000 to charity in his honor and presented him a certificate of achievement.

Yesterday during his press conference, President-elect Donald Trump vowed to bring jobs to the states whose voters helped him win. He talked about car manufacturing jobs that will remain in the U.S. once he takes office in a few days and the companies that won’t be offshoring work because of his intervention.

After 30+ years in marketing, the most important advice I can share with anyone is this: When it comes to marketing communications, stop treating all your customers and prospects the same. They are NOT the same ... and they will react/respond differently if you take the time and make the effort to market to them differently. This fact has been proven time and time again — most recently in the five case studies presented in the Sept. 30 Direct Marketing IQ Brunch & Learn webinar, "Big Things You Can Do With Little Data" (available on demand).

Send out a Priority Mail parcel. Check For the harried, modern-day American, it’s all about convenience. Answering the call, customers at select Office Depot stores across the country have another option for sending out parcels, letters and other mail. The Postal Service and the office supply retailer have partnered to make USPS shipping and mailing products available at 1,083 Office Depot stores. Some of the services these Office Depot stores will offer include Priority Mail and Express Mail service, Delivery Confirmation and Signature Confirmation, Parcel Post, stamps and Priority Mail flat-rate boxes and envelopes. And the services are being

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