Narberth, Pa.

Search engine marketing is about getting your rankings increased, working your way to the top of the search engine results, and boosting your number of qualified leads. Branding is about making your company’s name a household word, getting customers to react instinctively to your product, and engendering trust. Two completely separate marketing campaigns, right? Not if you’re smart, says Michael Stalbaum, CEO of UnREAL Marketing, a full-service marketing and advertising agency based in Narberth, Pa. “If you think about it, branding is nothing more than getting your company’s name associated with an action,” Stalbaum says. “In the case of SEM, you want that action to

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