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There is a unified Republican government for the first time in 88 years. What the Trump era means for the printing industry remains to be seen, but what is clear is that Trump’s policy proposals suggest that there are both opportunities and challenges ahead.

And the chatter begins anew about “Google Penguin 4.0.” Since Christmas, marketers have been waiting to see site traffic fluctuations indicating an algorithm update. On Wednesday, they started reporting them on the WebmasterWorld.com forum.

Celebrities are only as good as their fans for brands. While Beyoncé may be the queen of Instagram, notably marketing her self-titled album on the platform, she did so for her own brand. Rihanna, on the other hand, was a huge endorsement win for Jeep. The explanation about this and

IBM announced a definitive agreement to acquire Silverpop, a privately held software company based in Atlanta. Silverpop empowers marketers with cloud-based capabilities that deliver personalized customer engagements in highly scalable environments and will accelerate IBM's leadership in marketing automation. Financial terms of the deal were not disclosed.

As the Internet gained popularity in the ’90s, Publishers Clearing House recognized this new medium was suited for our business model. While making the transition, we were mindful of the steps necessary to maintain PCH’s brand integrity. What follows are five tips we observed when creating the Publishers Clearing House Online Network.

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