Google's change to its search algorithm apparently came as news to many on Tuesday, considering the deadline date to have sites mobile-optimized for search ended up as a top trend on Twitter. However, #Mobilegeddon's been coming since at least Feb. 26, when Google announced it—an unusual step, to say the least. Two months may be enough time to do basic mobile optimization on sites, but not all marketers took the hint. So on Tuesday, ChannelAdvisor provides a couple short-term-fix tips.
It's already March 27, so some e-commerce marketers may already be behind on one of the "2015 E-Commerce Dates to Live By" items. On March 20, the first day of spring when parts of the country are still covered in snow, ChannelAdvisor asks "Is your inventory ready?"
International marketers need to be in all online channels to maximize exposure to their audience, says ChannelAdvisor. In its "Multichannel E-Commerce Study" announced on Aug. 13, the Morrisville, N.C.-based SaaS e-commerce solutions provider details benchmarks for global e-tailers.
Google Shopping Campaigns may make Google Product Listing Ads easier for marketers and consumers to use, says ChannelAdvisor. The shopping campaigns are a "new way of managing PLAs [that] includes more granularity and better control over bids," writes the Morrisville, N.C.-based SaaS e-commerce solutions provider in "11 Steps for Mastering Google's New Shopping Campaigns."