Heather Fletcher is senior content editor with Target Marketing.

Sapphire Technology, a Hong Kong-based company with a Canadian office in Markham, Ont., launched its Sapphire Select Club (SSC) loyalty club in October 2009 by offering members exclusive product information, access to events and contest prizes ranging from Honda scooters to iPads.

Amex Bank of Canada announced today that British Airways has joined American Express Membership Rewards as one of the Program's newest points transfer participants. American Express Cardmembers enrolled in Membership Rewards are now able to transfer their points into BA Miles. BA Miles reward options include travel to any destination in British Airways' worldwide network and with partner and oneworld® alliance airlines. Membership Rewards is

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