Manchester N.H.

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

Heather Fletcher is senior content editor with Target Marketing.

Breaking through the wall of noise clients and prospects are staring at each day has become one of the top challenges for marketers, according to a recent Target Marketing roundtable of marketing insiders and industry leaders. Here's how they see it, and how they're meeting that challenge.

Asked not once, not twice, but three times if they genuinely want to learn more about Lenny Clarke's comedy and other events coming to the Palace Theatre in Manchester, N.H., more than 28,000 patrons say yes, they really do. Peter Ramsey, president and CEO of the theater, says during the past seven years, the Palace has been collecting email addresses from ticket holders then verifying their opt-ins twice, "so we'd get it right."

More Blogs