Getting translations right for an international audience is only the beginning. Your marketing team must also be fluent in the customer’s trade language, mental levers and word preferences.
Throughout its long history, Tension Envelope Corporation has been an
industry leader in envelope design, printing and manufacturing. As the company celebrates its 125th anniversary in 2011 and prepares for the future, it has announced an updated brand identity that includes a new naming convention, refreshed logo and a tagline.
By Arthur Middleton Hughes While your back was turned, technology caught up with you. Everything today works. Tires don't go flat. Cars start on cold mornings. Television sets don't need repairs. Computers work the same whether they are from IBM, Dell or Gateway. Most of our products seem to be made in China, Japan, Taiwan, Korea or Malaysia. They work great. What all of this means is that your competitors' products work just as well as yours do. If you add a new valuable feature, within six months all of your competitors will add that same feature. We can no longer say that