Daniel Burstein is the Senior Director, Content and Marketing at MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS — digging for actionable discoveries while serving as an advocate for the audience.

By Arthur Middleton Hughes While your back was turned, technology caught up with you. Everything today works. Tires don't go flat. Cars start on cold mornings. Television sets don't need repairs. Computers work the same whether they are from IBM, Dell or Gateway. Most of our products seem to be made in China, Japan, Taiwan, Korea or Malaysia. They work great. What all of this means is that your competitors' products work just as well as yours do. If you add a new valuable feature, within six months all of your competitors will add that same feature. We can no longer say that

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